Three Generative AI Tools Revolutionising Content Marketing

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Three Generative AI Tools Revolutionising Content Marketing for a Smarter Tomorrow



In the fast-paced world of digital marketing, content has always been king. However, keeping up with the demands of creating high-quality, engaging content can be an ongoing challenge for marketers. With the rise of generative AI, content marketers can now breathe a sigh of relief.

Generative AI tools are not only transforming the way we create content but also paving the way for a smarter, more efficient marketing landscape.

In this blog post, we will explore three cutting-edge tools – ChatGPT Plus, Jasper, and HubSpot's ChatSpot – that harness the power of generative AI, making content creation simpler and more effective for marketers.

1. ChatGPT Plus

As a subscription plan for ChatGPT, ChatGPT Plus offers users unparalleled access to the advanced capabilities of the GPT-4 architecture. GPT-4, the latest innovation in OpenAI's deep learning journey, is a large multimodal model that accepts both image and text inputs and produces text outputs. Though it may not always outperform humans in real-world applications, GPT-4 showcases human-level performance in various professional and academic benchmarks.

ChatGPT Plus provides a range of benefits to content marketers, including availability during high demand, faster response speeds, and priority access to new features. These advantages enable marketers to generate high-quality content quickly and efficiently, making it an invaluable tool in their arsenal.

2. Jasper

Unlike other generative AI platforms, Jasper is designed to be highly customisable and tailored to your brand's unique needs. It allows your team to create on-brand content across various platforms and ensures consistency in style, tone, and key business facts. Jasper's AI Engine utilises the world's best models, selects the appropriate model for the task, incorporates recent news and sources, and applies your brand's specific guidelines.

The most significant advantage of Jasper is its ability to be trained on your unique writing style, ensuring that the generated content is consistently on-brand across your team. This level of customisation makes Jasper a game-changer for content marketers seeking to maintain brand integrity while leveraging the power of generative AI.

3. ChatSpot

ChatSpot is an AI-powered tool that merges the capabilities of ChatGPT with the HubSpot CRM. Currently in its alpha (pre-release) stage, ChatSpot allows users to ask questions and provide instructions through a natural language chat interface. Though not yet ready for mainstream use, its full integration with the HubSpot CRM holds immense potential for future applications.

When fully developed, ChatSpot could revolutionise the way content marketers interact with their CRM systems, making it an essential addition to their toolbox. The seamless integration of ChatGPT's content generation prowess with the extensive CRM capabilities of HubSpot promises a powerful, all-in-one solution for marketing teams.


Generative AI tools like ChatGPT Plus, Jasper, and ChatSpot are set to revolutionise the content marketing landscape, providing marketers with innovative solutions to create high-quality, engaging content efficiently. At Resonance Inbound, we strive to utilise the best of breed tools in our inbound programs, ensuring that our clients stay ahead of the curve in the ever-evolving digital marketing world.

As generative AI continues to advance, content marketers can expect even more powerful tools and applications to emerge, making their jobs not only more manageable but also more effective. By embracing these tools and harnessing their potential, content marketers can elevate their strategies, drive better results, and ensure a brighter, smarter future for their businesses.